One of America’s biggest big box retailers recently started using VR to assess employee performance and promote thousands of employees. While VR headsets first came to the mass market in 2016, scientists, teachers, military generals and business execs are finding innovative ways they can be utilized beyond the most common use cases: gaming and entertainment. Virtual reality goes beyond gaming and entertainment The Einstein study is one of several exploring the impacts of VR on neurological functioning, asking important questions about how the immersive digital experience can shape and transform not only the brain, but how we live and experience the real world. Both outcomes suggest that virtual embodiment has the potential to positively impact cognition and executive functioning in the brain. During the experiment, subjects also demonstrated less implicit bias against older people. That wasn’t the only impressive takeaway. In short, “being” Einstein made them smarter, or at least better at the tests. Upon identification with the Nobel Prize-winning physicist, participants with low self-esteem scored better on cognition tests. Researchers asked the subjects to slide a virtual reality (VR) headset over their eyes, wear a tracking suit, and take virtual control of Albert Einstein’s body, replacing their own identity with a genius’ for the duration of the experiment. If you envision yourself as a genius, will that make you “smarter”? That seemingly inane idea was the basis of a study at the University of Barcelona.
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